2025-06-08
Suppose you own an online bookstore and want to run a promotion.
You create two different marketing landing pages and want to find out which one leads to more sales.
Here's how you might approach it：
- Audience Split：Send version A of your landing page to 500 users, and version B to another 500 users out of a total of 1,000.
- Analyze Results：After some time, compare which page brought in more buyers, and use this data to optimize your marketing.
This is the essence of A/B testing！
In real-world scenarios：
- You can test more than two versions (A, B, C, D, etc.)
- The "poster" can be any digital asset：a web page, app screen, or mini-program page
- Reach Out：Share your landing pages via posters, SMS, social media, online ads, or any other channel.
- When users click your link, they are randomly assigned to different versions (A, B, C, D, etc.) based on your chosen traffic distribution.
- Analyze：Check your analytics dashboard to see which version performs best and decide your next marketing move.
How to Use A/B Testing？
On Know Your Wisdom Admin Panel，click Create+ to set up a custom A/B test with your preferred traffic weights：
With the configuration above, when users click your short link, they are randomly sent to different versions according to your set weights：
| Page | Weight (Traffic Share) |
|---|---|
| Page A | 20% |
| Page B | 10% |
| Page C | 70% |
Common Use Cases for A/B Testing
Here are some typical scenarios where A/B testing can help you optimize your business：
- Marketing Posters (as in the example above)
- Product Pages (e.g., test different product detail layouts from your homepage)
- Product Features (e.g., measure user acceptance of new features)
- Form Pages (e.g., compare completion rates for different form designs)
- Email Marketing (e.g., test different subject lines or email content)
Visit Know Your Wisdom Admin Panel，verify your phone number, and start using the A/B testing feature today.